The computer is such a great tool, and it makes it life easier for small business owners to create their own fliers, brochures, postcards and even websites. So why would you want to use the services of a professional firm?
Here are seven reasons why small business owners are best served by hiring a marketing expert to create their branded materials:
- You don’t have time.
Small business owners have a lot on their plates. That means you may put off doing a new marketing piece, even if it is something you really need. Hiring a professional design firm to help means you can get that project done, and begin using it to make your business more money.
- You can’t afford not to.
By the time you learn how to buy, train, and use that photo editing and page layout software that came free with your computer, you may have invested precious and costly resources to compile an ineffective marketing presence. Couldn’t that have been used more productively? If you could have paid a design firm $5,000, and used your time to earn $10,000 for your business, was that really a wise decision?
- You are trying to uniquely brand your business.
Now, not every small business needs to stand out. If you’re a locksmith in a small community, for example, it may be enough to just show up on various internet searches, and be in the phone book. We get that. That’s why e3 has customized solutions.
But, if you’re in a market with a dozen other locksmiths, you want to stand out. You don’t do that with a clip art logo or canned flier that looks the same as 10 of those 12 competitors who bought the same templates. Using marketing materials that are unique and stand out are a way for people to remember you. And if they think they’ve seen you before, they are more likely to choose to contact you for your products or services, i.e. “I can’t remember the name of the company offhand, but if I see the logo I’ll know it’s them.” Stay away from templates and piggybacking the competition. Looking similar to the competition to confuse consumers is just ineffective. As a small business owner you have one true chance to make a lasting impact with your target, so why have that message be a regurgitated brand that doesn’t fit your business?
- You want to keep your look consistent.
If you use different logos, different fonts and different messages everywhere, it’s going to be hard to look professional – never mind standing out in a potential customer’s mind. Professional design firms know exactly how to watch those little details and ensure that every piece of the marketing communication channels fits together. Sure, your customers may not notice if you used “Times New Roman” in one ad and “Calibri” in another, but the subconscious mind picks up details and uses them to form an overall opinion of your business. You look and seem more put together if everything does, in fact, fit together.
- You save yourself a lot of headaches.
Let’s say you do put together something yourself, and then send it off to the printer. When the proof – or worse, the finished product – comes back with problems that you didn’t anticipate, fixing or reprinting will take extra more time and money. Design firms know exactly how to build a project for the correct media source without losing time, quality, or unnecessary resources. If there are any questions a design firm can easily address those issues without added resources from inexperienced do-it-yourself marketing.
- You get a brand new source of ideas.
Design firms are generally pretty creative folks, and they like to help their clients get the most out of every project. Hiring a design firm is likely to mean that you’ll end up with a better-finished product than you could have put together, even if you’re skilled at making things look good. Their creativity may lead to a more eye-catching, more appealing and more polished piece than you would have created. Which in turn leads to more attention from potential customers and more sales.
- You take more pride in your marketing materials.
Have you ever been in a situation where you had an ugly or boring business card? Were you less likely to hand it out, or you apologize to a customer as your first connection? If that brochure is outdated and uses a weird color scheme, you may just keep it behind the counter instead of displaying it. All your marketing materials should be the best they can be for your business, or you’ll have some hesitation in presenting them to new customers.
These are just the top seven! There are probably over 100 more. So use that computer to run your business that you are an expert in and leave the design to those that have the expertise in that area.