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10 Essential WordPress Plugins for Marketing

Marketers working with WordPress need to know what tools they can use to make any site more appealing, more insightful, and better at driving both clicks and conversions. For that reason, we’ve put together this quick list of five WordPress plugins all marketing and software development teams should know.

MonsterInsights

Integrate Google Analytics to your WordPress site, allowing you to learn more about visitors such as where they’re coming from and what pages they are visiting.

Yoast SEO

A plugin that audits your website and guides you in creating content that’s search engine optimised, building trust and helping your site rise in search engine rankings.

Google XML Sitemaps

XML sitemaps are what Google uses to fully index your website. This plugin helps you create that sitemap with little-to-no technical knowledge, making your site more search engine friendly.

Just Writing

This plugin improves the Distraction-Free Writing Mode on WordPress with handy features like spellchecking and paragraph styling, keeping DFWM convenient yet helpful.

OptInMonster

A conversion rate optimisation plugin that helps you improve your site for the purposes of converting visitors into email subscribers.

Nivo Slider

This plugin makes it much easier to populate your site with gorgeous sliding image showcases.

Broken Link Checker

The bane of search engines and visitors alike, broken links should be eliminated where possible and this plugin scans your entire site to alert you of any you have.

Pretty Link

This plugin manages internal site links, allowing you to shorten them, track the number of clicks and to easily create redirects.

Constant Contact

An easily integrated email list builder that allows you to create handy signup forms and works well with CRO tools like OptInMonster

Jetpack

A comprehensive WordPress plugin designed to offer easy access to advanced features, like content tools, mobile themes, automated social media posting, statistics, and analytics.

This host of free and freemium plugins can help you transform a WordPress site with little effort, so get stuck in and see the difference you can make.

 

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